While China imposes strict controls on foreign-produced entertainment at home, it is also eager to see its cultural products embraced abroad. And in Africa, Chinese television shows have become immensely popular — at least according to the Chinese state news media.

This year has seen marked resurgence in the use of hard power by states in pursuit of national interests. Yet, not so long ago, talk in diplomatic, academic and journalistic circles focused on the growing importance of soft power in international relations.

Human rights groups have urged Scottish universities to sever links with Chinese language centres that have sparked worldwide fears over academic freedom.

In an effort to develop the next generation of global leaders, the Thurgood Marshall College Fund, joined, Perfect World, the China Education Association for International Exchange and domestic groups focused on building ties between the US and China to embark on a new student exchange program.

The Australian government has an elaborate campaign, including a 600-page bureaucratic handbook, to build its international image using koalas.

Turkey’s Contemporary Silk Road Project and China’s project named ‘One Belt and One Road’, or the ‘Silk Road Economic Belt’ (SREB), are providing both sides with great opportunities.

China's economic "new normal" will make public diplomacy crucial in relations with other countries, the new Chinese consul general of New York said Monday.