In an effort to develop the next generation of global leaders, the Thurgood Marshall College Fund, joined, Perfect World, the China Education Association for International Exchange and domestic groups focused on building ties between the US and China to embark on a new student exchange program.

The Australian government has an elaborate campaign, including a 600-page bureaucratic handbook, to build its international image using koalas.

Turkey’s Contemporary Silk Road Project and China’s project named ‘One Belt and One Road’, or the ‘Silk Road Economic Belt’ (SREB), are providing both sides with great opportunities.

China's economic "new normal" will make public diplomacy crucial in relations with other countries, the new Chinese consul general of New York said Monday.

Beijing appointed a senior propaganda official as its culture minister yesterday, making him one of the spearheads of the government's drive to project China's soft power abroad.

"By promoting the development of the Silk Road Economic Belt and the 21st Century Maritime Silk Road, China has injected a strong impetus to the common development in Eurasia," said Bogomolov, adding that member states of the Shanghai Cooperation Organization believed that China's development would bring hope for world peace and global development.

 While expressing readiness to extend help to Nepal in various nine prioritized areas, China has announced to make a substantial increase in its grant assistance to Nepal.