China is earnestly striving to become a respected world power, one that finally surpasses the United States. The day could come when its economy, even its military, is larger than America's. But its biggest problem right now, one that's much harder to correct, is the nation's “soft power.” China appears to have very few true friends in the world.

In sport, China has discovered a new brand of soft power to extend its influence across the globe...In recent times, starting from the successful 2008 Summer Olympic Games, China has also used sport to extend its influence in the global community. The global influence of Chinese athletes such as tennis player Li Na, hurdler Liu Xiang and basketball player Yao Ming are key examples.

Japanese Internet billionaire Hiroshi Mikitani has a solution for Japan’s diplomatic woes with China: let more Chinese players play on the country’s sports teams...Japan is missing out on a chance to build goodwill across the globe by restricting the number of foreign players, said Mr. Mikitani, who is also a member of a panel on industrial competitiveness reporting to Prime Minister Shinzo Abe, at a news conference in Tokyo on Tuesday.

Two recent books on China and India have highlighted the rising importance of public diplomacy within the foreign policies of these rising Asian giants. Taken together, U.S. academic David Shambaugh’s China Goes Global and Indian writer and Member of Parliament Shashi Tharoor’s Pax Indica reveal some telling differences between the way both governments approach the pursuit of soft power.

After taking office, Chinese President Xi Jinping chose Russia for his first stop abroad, met with his counterpart Vladimir Putin and Russian Prime Minister Dmitry Medvedev, and signed a series of treaties. This demonstrates the close strategic relations the two countries enjoy.

Two recent books on China and India have highlighted the rising importance of public diplomacy within the foreign policies of these rising Asian giants. Taken together, U.S. academic David Shambaugh’s China Goes Global and Indian writer and Member of Parliament Shashi Tharoor’s Pax Indica reveal some telling differences between the way both governments approach the pursuit of soft power. Both books suggest quite divergent outlooks for the two governments in their search for global influence through PD in the coming years.

Exporting culture to China isn't just about profit. It's also an extension of Britain's soft power. Listening to Mamma Mia in Mandarin I was amused to hear that in the chorus of Abba's Money, Money, Money, the singers revert to English...Andrew Lloyd Webber's Cats is also touring, and producer Cameron Mackintosh in confident that Les Misérables will follow soon. It is proof that Britain's creative industries are a key export sector, which we can and should be growing.

Public diplomacy is "badly needed" to open more communication channels between China and Japan, veteran Japanese diplomats told China Daily on Monday. The current relationship between the two countries is like a human body that is "bleeding", said Yuji Miyamoto, Japanese ambassador to China from 2006 to 2010.