In 2002, Blackwell founded a company called Killerspin, based in Chicago. The idea came to him when he was asked to help host a table tennis exhibition in Chicago in the early 2000s, an event meant to celebrate the anniversary of the good-natured exchange of table tennis players between the U.S. and China later known, of course, as Ping Pong Diplomacy.

China is not squeamish about putting a price and index on its culture. In a quirky development last month, China launched its first cultural industry index at the Shenzhen Stock Exchange... The OCT Index, which as of now hasn’t generated much notice, does signal a shifting trend - China’s determination to change its growth model.

In 2004 Chinese-American rapper Jin released a song titled Learn Chinese. The hit song, which peaked up to 29 on the US Billboard Hot R&B/Hip-Hop Singles Sales, prophesied that "Ya'll gonna learn Chinese."

Senior Chinese and Russian officials on Wednesday agreed here to work together and take effective measures to push forward people-to-people and cultural exchange programs between the two countries.

Few had probably even heard of the country Kazakhstan until the 2006 film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. At the time, the satiric film starring Sacha Baron Cohen was roundly denounced by Kazakhstan for its unflattering portrayal of the country, still coming out of the shadows of the former Soviet Union.

When it began in 2004, the CSL was closer to a hobby than the top-tier professional league it made itself out to be. Back then, 12 teams, composed of mostly domestic footballers, played half-hearted games in front of near-empty stadiums. Match fixing and bribery were so common that many scores were set before the ball was rolled onto the pitch.

"Singapore is concerned about this recent turn of events," the Ministry of Foreign Affairs said in response to a recent Chinese media report on new rules that will allow police in the southern Chinese province of Hainan to board and seize control of foreign ships which "illegally enter" its waters from January 1.