For the first time, Chinese People's Liberation Army (PLA) has launched a cultural events week in a foreign country. It aims to offer a chance for the Lao audience to learn more about the Chinese army's culture and the friendship between the two countries, through paintings, photos and calligraphy exhibitions, art performances and film playing.

Since 2007, Cambodia has seen a rapid increase in cultural investments from China. China’s projection of soft power is generally limited to language training and the marketing of cultural products such as books and movies, and the long-term effect on the foreign policy of recipient countries has yet to be determined.

In the interval between when BBC aired reports of Kim Jong Il's death and when CCTV and other Chinese state media got around to making their own reports on Monday, the Chinese Internet was already abuzz with news and commentary on the North Korean leader's passing, from famous and unknown Weibo users alike.

Reports of the arrival of a "China Spring" are premature, but the comparison is closer than anyone would have predicted before last week. Long after authorities from Beijing re-establish control, Wukan's achievement will affect China's internal security policy, succession dynamics in the run-up to the 2012 leadership handover, and even China's foreign policy.

The rise in emerging market (EM) hard power over the past decade has been dramatic. The crucial question that arises then is whether soft power in the emerging world has risen commensurately to its hard power. If it has, then the combination of rising soft and hard power will give many EM countries more global clout.

Since the start of the 21st century, using pandas as a diplomatic tool has become increasingly passé, according to Woo. China now uses other forms of soft power to export its culture and influence abroad.

Chinese leaders, determined to persuade America that they mean no harm, have recruited Sun Tzu to their cause. China is hamstrung by a contemporary culture that has little global appeal. Since the present is a hard sell, China is having to lean heavily on the distant past.

After the Dalai Lama fled Chinese-controlled Tibet to India in 1959, several key monks of Tibet have followed suit. “The presence of all the religious heads of Tibet on Indian soil gives India a kind of power that China cannot match... India hosts the emotional and cultural core of a vast part of Chinese territory,” said Tsering Phuntsok of Norbulingka Institute for preservation of Tibetan culture.