Comprised of theory and practice, Zhao's book is full of thought-provoking experiences and ideas about how the general public can explain a "true China" to the world – so-called public diplomacy – in addition to case studies from the author's own experience.

Gov. Bob McDonnell is touting the virtues of Virginia wine on a trade mission in Asia. Virginia wines have been served at dinners with ministers and business executives, while wine events introduced restaurants, merchants and retailers to some of the products from its vineyards.

As Virginia’s economic development mission to Asia winds down, Gov. Bob McDonnell said that the state trade delegation’s gatherings have resulted in about six business agreements, with a particular focus on agricultural exports including some deals with Virginia ports.

This feeling of mutually beneficial strategic cooperation rather than exploitation is the result of longstanding Chinese educational and investment projects in Africa.

A variety of marketing campaigns were launched in international markets. And ambitious tourism projects were proposed, mostly on the premise that "if you build it they will come", but with little real grounding in proper market analysis and solid business projections, and with an unrealistic view of capital injection.

Governor Bob McDonnell today signed an historic cultural exchange agreement to bring “Treasures from the Forbidden City,” a showcase of approximately 200 objects from Beijing’s Palace Museum to Virginia in the summer of 2014.

From chic styles to cuisine, from cinema to comics, Taiwan is trying to project its soft power across the globe in an effort to step out of China's shadow.

The international film business can bridge a lot of cultural divides. But can it knock down one of the great walls of cinema culture that stands between China and the U.S.? The people behind the Chinese epic "The Heroes of Nanking" hope their movie can help create a new pipeline.