Kung fu, pandas or Peking Opera are what one would commonly associate with China - but they are also vital cogs in a massive "soft power" exercise that China hopes will give it more global voice and an image makeover. It is also proving to be a tough challenge for policymakers, as the growth of the country's "soft power" has not been in tandem with that of its "hard power".

Steven W. Mosher, president of the Population Research Institute (PRI) and a renowned China expert, will testify before the House Committee on Foreign Affairs today on the subject of the various "Confucius Institutes" being put in place all over the United States. These institutes... represent a significant threat to U.S. national security and an attempt to enhance China's "soft power" globally.

The Confucius Institute in Armenia was founded three years ago and it had an auditorium of 100 people and that number keeps increasing. Around 50 students were able to continue their education in China due to the institute.

“We are challenged every day by what the Chinese are doing in public diplomacy."... China has “checked the print ‘box’” and has moved into broadcasting and in-person programs at the Confucius Institutes, she said, all adding up to a powerful public diplomacy force – and a huge investment in public diplomacy.

China is planning to open more Confucius Institutes to teach traditional Chinese medicine (TCM) overseas in order to promote this age-old medical science, deemed the essence of Chinese culture, said Vice Minister of Health Wang Guoqiang...The Confucius Institutes are non-profit public institutions for promoting Chinese language and culture in foreign countries.

The cultural institutions of most countries are autonomous, unconnected with any local educational facility. But China’s Confucius Institutes are different, leading to criticism from some teachers, education authorities and parts of the media.

...Dickinson State College in North Dakota became the most recent university to turn down a Confucius Institute — a cultural outpost of the Chinese government that already has 350 branches on campuses around the world, from Paris Diderot University to Penn State University, and from Argentina to Zimbabwe.