Watch Andrew Pike discuss Britain's GREAT campaign.

Take a moment to see some of the photos from the USC Center on Public Diplomacy's 9th Annual Research Conference, “A New Era in Cultural Diplomacy: Rising Soft Power in Emerging Markets,” held on February 28th. Scholars and practitioners from 10 different countries shared their research and insights on the expanding phenomenon. This conference explored the cultural diplomacy efforts pursued by a number of countries with emerging economies.