Billed as “portraying a positive image of Pakistan”, the conference in Lahore leaned on the side of propaganda — to drum beat the need of promoting the soft image of the country. In the past many years, since the full-blown terrorist activity started in the country, there has been a parallel drive launched especially from the government or the establishment for stressing upon a softer image of the country.

Fashion designers blended influences from the Arabian Desert, the Middle Eastern lifestyle and European trends at a catwalk show in Amman on Thursday, marking the 25th anniversary of Ukrainian independence. [...] fashion week aimed to broaden Jordanians’ understanding of the Ukrainian people and strengthen the connection between the two countries. 

Judo cannot change the world, but it can help create the community, empathy and understanding needed to begin the process toward greater social justice and equality. So, when you are watching the Rio Olympics this month, be sure to cheer on Kayla Harrison, the only American to earn an Olympic gold medal in Judo. Afterward, check out your local dojo. It is truly never too late to learn more about yourself and your community.

Music and politics in Japan have rarely been closer. From the government’s use of AKB48 member Haruka Shimazaki in a military recruitment advertising campaign to its funding of pop culture as a form of “soft power” through initiatives like Cool Japan, music has been used by the establishment to advance various goals. 

The British Council has unveiled a series of cultural and educational programs aimed at promoting its 'Year of Culture' to be observed across India and UK in 2017. These will include student scholarships, partnerships between Indian and British universities and a roadshow on Shakespeare - the most enduring literary and cultural icon that unites the two countries.

The famed American Museum of Natural History opens an exhibition this fall that its scientists say breaks new ground on multiple fronts. [...] In keeping with the newly relaxed relations between the United States and Cuba, scientists from both countries have broken through more than a half-century of restrictions in place since the Cold War.

British Council on Friday launched '2017 UK-India Year of Culture' here to promote the spirit of cultural partnership. Aim of the campaign is to highlight the vibrant cultural history of two countries and celebrate the best 'cultural exports' together. The campaign plan was announced during the visit of Prime Minister Narendra Modi to London in November last year.

In seeking to raise its international profile and influence, Taiwan can take lessons from South Korea’s growing soft power. Its soft power has been expanding through the growing appeal and attraction of its popular culture worldwide. As a result, the government has vigorously promoted Korean popular culture, taking advantage of its growing popularity to enhance Korea’s international standing