While Malaysia does have attractive attributes as a tourist destination, its image abroad can be boosted by creating brand awareness. German tour operators who offer Malaysia in their tour programmes are upbeat about the attractiveness of the country to German tourists, but they want the country to be as well-known as Thailand and Bali.

Most Americans, says Blackstone Group LP founder Stephen Schwarzman, "know next to nothing about China." His solution for that: a $100 million donation from his personal fortune to fund a scholarship program to bring 200 mainly U.S. students to China every year.

"Flower diplomacy" is bridging political and religious gaps in Tokyo, as wives of foreign ambassadors in Japan meet each month for a flower arranging session and dinner at various ambassadors' residences. They will share their work at the "Flowers Connect the World" exhibition on April 22 in Tokyo's Minato Ward.

Dubai, UAE: A newly established Diplomacy Club has opened its doors in the United Arab Emirates. The club aims to become a bridge in promoting cultural, sports, humanitarian and business diplomacy among the diplomatic community in Dubai, according to Mobisher Rabbani, CEO and founder of the Diplomacy Club-UAE.

“The British Council has responded to challenging financial conditions since the 2010 Spending Review and we are glad that the Committee has recognised that we have continued to successfully deliver our work and be “a major instrument of UK public diplomacy and ‘soft power’”.

Cultural exchanges between Chinese and African artists have borne creative fruit. For two years, Chinese and African artists have been visiting each other's countries as part of a program initiated by the Ministry of Culture. Li Qiang, a Nanjing-based landscape artist, says South Africa inspired him so much he was in a "creative trance".

Last month the Economist published a brace of articles setting in motion a spirited debate over whether India has a strategic culture. The authors draw an unfavorable contrast between neighboring China, whose "rise is a given," and India, which "is still widely seen as a nearly-power that cannot quite get its act together." They catalogue several factors that purportedly explain New Delhi's underperformance in diplomacy and strategy.