"China has developed its economic and political prowess, but still is relatively weak when it comes to culture in the global arena," he says. But what China really needs to do is to ensure that its cultural exports promote creative cooperation and are also in sync with what the rest of the world wants.

Throwing public diplomacy under the bus was unforgivable and the senior bureaucrats of that period have much to answer for in terms of speaking “truth to power.” Where once we led, today we are behind in our application of public diplomacy.

The American Music Abroad program is designed to communicate America’s rich contributions to the global music scene as it fosters cross-cultural communication and people-to-people connections to global audiences...It focus on younger and underserved audiences in countries with little or no access to live American performances.

“This stands in contrast to tourist images of the city, which often focus on the large population and the ‘mass humanity' one encounters in China's capital. I wanted to focus not so much on the city itself, but on residents and their way of life, and images by people who live and work in Beijing.”

Since the Hajj exhibit began, the British Museum has been praised for fostering cultural diplomacy, acknowledging the role of Islam in British public life, and attracting new audiences to a cultural venue. In addition to tracing the history of the pilgrimage, the exhibit explains the purpose of the Hajj in Islam and the Muslim beliefs that inform the many rituals.

The event began with a short address by US ambassador who welcomed and informed the crowd about a cultural exchange programme between musicians of both countries. Thus far, Noori, Zeb and Haniya have travelled to the US to perform, while US artists are also expected to perform in Pakistan.

Rock music first developed in the United States in the 1950s and has evolved into an art form that celebrates the American value of free expression. Rock music also gives young people a voice with which to express themselves. The program is part of the U.S. Department of State’s ongoing cultural exchange programs.

Turkish newspaper Hurriyet Daily News was quoted as saying that the soap operas have increased the country's influence abroad, especially in the Balkans and the Middle East, furthering the so-called soft power of Turkish diplomacy.