Commonwealth Games 2010 will not be about sports only, it would also have other elements to make it more vibrant and colourful. One such component that would add more colour to the mega-event will be Australia''s cultural representation at the Games.

Now it’s time to shift our thoughts and talk about a rarely mentioned issue: our nation’s branding at the Shanghai World Expo 2010, a grand gathering for the world to boil down the essence of participating countries into a medley of striking pavilions.

One of the more delicious forms of public diplomacy has recently emerged in the global consciousness: gastrodiplomacy. Public diplomacy is a field predicated on the communication of culture and values to foreign publics; gastrodiplomacy, most plainly put, is the act of winning hearts and minds through stomachs. It is a public and cultural diplomacy endeavor that the governments of Korea and Taiwan have recently embarked on.

At the time these lines were being written, a very important basketball event was taking place in Turkey: the 2010 World Championship held by the International Basketball Federation (FIBA). The tournament ended on Sunday, but as a basketball fan I will still say that, despite the outcome, there were two winners: Greece and Turkey.

The Korea Tourism Organization (KTO) said Tuesday that it will invite the heads of six major tourism agencies in Japan in order to promote the culture and history of the ancient Baekje Kingdom (18BC-660 AD)and attract more Japanese tourists to the southwestern part of the country.

The four media students developed The Secrets Behind the UAE Identity as part of their graduating project. The manuscript was finished within two months. As a part of their marketing strategy, they have used social networking websites, created radio advertisements and held mall events where the book was distributed for free.

China is on course to build a record number of cinemas this year in a burst of movie infrastructure development that is partly aimed at rivalling the "soft power" of Hollywood. Following the state-backed expansion of China's TV and newspaper industries since 2009, the government is promoting a major push of film production and distribution.

...a very important basketball event is taking place in Turkey: the 2010 World Championship held by the International Basketball Federation (FIBA)...This event could be the opportunity Greece and Turkey need to get closer to each other, not in terms of high-level politics, but in terms of initiatives coming from below, from the grassroots.