emerging power

This new article by three U.K. sports scholars evaluates and assesses how and why governments are leveraging sports mega-events, including the 2012 London Olympics; the 2014 FIFA World Cup, Brazil; and the forthcoming 2016 Rio de Janeiro Olympics, to bolster their nation-brand and foreign policy strategies. 

After a quarter of a century since the end of the Cold War, many challenges and threats, as well as opportunities today define a transformation process still ongoing at the global level. With its political stability, vibrant economy, young and dynamic population and active diplomacy, Turkey is an emerging powerhouse. (...) On this basis, the four fundamental elements of Turkey’s multi-dimensional foreign policy are; relations with neighbors and nearby basins, opening up to new geographies, effective role in international organizations and platforms and depth in strategic relations.