China is eagerly trying to win hearts and minds in politically and economically crucial states, especially those with abundant natural resources. In foreign policy terms, this is a push for what’s widely known as “soft power” – the ability to win other states over to specific goals without the use of force.It is a major priority for Beijing.

Launching in 2017, The South African Brand Summit & Awards will provide a unique platform to begin but probably not finish a series of important conversations about branding [...] The summit will culminate in a gala awards dinner at which brands that make South Africa shine will be celebrated. The summit will also look at how brands that operate in South Africa contribute to the country’s brand narrative.

China is quickly becoming a world power, capable of exercising considerable influence over other countries. And it is advancing to the centre of the geopolitical stage just as — if not because — American and European leadership seems to be retreating into the wings. China certainly has a receptive audience. One reason is that the “darker nations”, as the international-studies scholar Vijay Prashad calls global-South countries, feel greater kinship with China than with the United States and Europe.

India has appreciable soft power from spiritual philosophies to Bollywood movies to food to yoga to cultural imprints in South East Asia. Not to forget India as the clichéd “world’s largest democracy” [...] Or does it? The 2015 “The Soft Power 30” a global ranking of soft power by ComResGlobal doesn’t seem to think so – India isn’t in the top 30 countries with soft power.

[W]hen Mr. Zhao, a Chinese tourist, arrived with his wife in September, they spent their first day wandering the humdrum suburban office parks that Facebook and Google call home. Joining a guided bus tour with a dozen other Chinese visitors, the two became part of the steady flow of Chinese tourists to Silicon Valley that represents — despite pervasive censorship and outright hostility from the Chinese government — the tremendous influence Silicon Valley wields in China.

Branding is all about perception and Nigeria’s is not where it should be by a long stretch. We can no longer afford to leave Nigeria’s branding in the hands of anybody with an opinion on the country. Is it that the government does not know we should brand the country? Do we not know that it has been proven that having a strong country brand, will enhance our respect in the political arena.

One major casualty of Donald Trump’s victory in the bruising US presidential election is, without a doubt, America’s soft power around the world. It is a development that will be difficult – perhaps even impossible – to reverse, especially for Trump. [...] America’s domestic narrative soon overcame its foreign-policy setbacks, thanks partly to today’s unprecedented connectivity.