global perceptions

Some Americans are wondering how we’ll be able to explain Donald Trump to the rest of the world, but they needn’t worry. Trump will be an all-too-familiar character in many countries because they already have their own version of him.

Women’s empowerment may not replace climate change as the next top priority on the global agenda. But behind the emergence of politicized gender issues, reshuffled coalitions of political and economic interests among major powers are underway. China will undoubtedly be an active leader for designing international governance focused on women’s empowerment.

Nigeria is in a state of crisis. The Nigerian brand has never been so bad. Recently Future Brands, a leading international brand evaluation agency, issued a Country Brand index. It ranked 75 countries in the same way they measure consumer or corporate brands - according to strength of global perceptions across association dimensions.