global public relations

Study on the role of multinational corporations as actors in public diplomacy and the role of global public relations in supporting national and corporate goals.

Prime minister Narendra Modi is the third most followed and fifth most influential leader globally, according to a new report called Twiplomacy 2015, a study of world leaders on Twitter Inc by global public relations and communications firm Burson-Marsteller. The study identified 669 Twitter accounts of heads of state and government, foreign ministers and their institutions in 166 countries worldwide to analyse each leader’s Twitter profile, tweet history, and connections with the others.