India’s soft-power reach out is undergoing a makeover to meet the challenges of the resource-crunch in spreading its art, culture, culinary traditions, as well as entertainment and spiritualism overseas. Compared to countries like China or the UK, what India has been spending on leveraging its soft-power to win friends overseas remains negligible. Soft-power plays an important part in winning friends and goodwill abroad.

Embassy of Pakistan in Canada will organize "Pakistan tourism conference" in Canada to highlight tourism potential of the country. This was stated by Pakistan's Ambassador to Canada Tariq Azim during a meeting with Managing Director Pakistan Tourism Development Corporation Abdul Ghafoor in Islamabad.

Africa has been the centre of Nigerian foreign policy as a regional power and by attachment to several fundamental principles, including her unity and independence, capability to exercise influence in the region, peaceful settlement of disputes [...] There was however the need for a robust policy instrument to achieve these aims and which undoubtedly needed constant review to match the dynamics of the ever changing world and global politics. 

For its 50th founding anniversary of the ASEAN and the China-ASEAN year of tourism cooperation, Philippines is tasked to execute as the current rotating chair of the ASEAN and China is reported to express its support to the country.

[A] State Department appointee approached me regarding my potential interest in a Democratic vacancy on the U.S. Advisory Commission on Public Diplomacy, a small bipartisan board that, since 1948, has been charged with advising the administration and Congress on the effectiveness of U.S. public-diplomacy activities. As with other government commissions, its positions are uncompensated and part-time; they offer opportunities for qualified citizens to apply their talents for public benefit. I expected things to unfold relatively smoothly.

This new rail route, which will traverse Kazakhstan, a part of Russia, Belarus, and the EU before entering the UK via the Channel Tunnel, is part of a rapidly growing network that now consists of 39 rail lines, which directly connect 16 cities in China with 15 cities in Europe. What is now a paradigm-shifting international trade network, arose from humble beginnings in Chongqing in 2012. 

When Michelle Obama entered the White House, she had to contend with two onerous legacies. The first was a stale clutter of expectations and prohibitions about the proper role of The First Lady. The second was a cluster of stereotypes deeming black women unfit for any such role. [...] People were busily projecting negative stereotypes onto Michelle Obama from the moment her husband began campaigning. ​

Iran’s ambassador to UK said, diplomacy remained as the most influential factor in soft power. [...] “Presently, detailed daily discussions are underway in Britain on role of diplomats in the European country’s decisive negotiations indicating that politicians are faced with challenged while appointing the right type of person who simultaneously possesses relevant experience and knowledge,”