Zimbabwe needs to manage its brand imaging properly as this has a huge bearing on the country's ability to attract investment and developing its economy, a senior Government official said. [...] Why manage the country's image? We cannot afford to be isolated, we are a global player. That means countries are competing. 

China’s top security official has informed Washington that Beijing is looking forward to working with the Trump administration on cybersecurity, a delicate and thorny issue in China-US ties, state media reported. [...] Public Security Minister Guo said cybersecurity cooperation had become “a new highlight in bilateral relations” between the US and China after Xi and Obama created a mechanism for the two nations to discuss crimes in cyberspace.

Overtly member states of the Heart of Asia Conference emphasized upon regional peace and stability, especially in Afghanistan, but, covertly US-led secret diplomacy prevailed over the moot. It was owing to such a strategy and American influence that the member delegates appreciated India’s constructive role in supporting Afghanistan and its people for the past decade and half.

The outcome of the U.S. election has created considerable uncertainty at the country’s future policy directions towards the Asia Pacific. While it is difficult to predict how U.S. economic diplomacy in the region will change [...]. As a general rule, the United States has had more care for the development of the international system of global trade and investment than many other countries. 

“A Handbook on Philippine Public Diplomacy” is a compilation of articles written by active public diplomacy practitioners. As a pioneering work, the articles contain first-hand records of experiences in handling various issues in which Philippine diplomats needed to apply public diplomacy skills learned on the ground, such as in nation branding, online engagement, Filipino community relations abroad, and crisis management.

Traditional Chinese medicine is readily identified with China by people overseas, an official said yesterday, opening a possible new avenue for the nation to project soft power around the globe. Wang Guoqiang [...] attributed traditional medicine’s high recognition to the authority’s attention to its development and the increasing recognition of its value by the international community.

As Hollywood comes to China in desperate search of new, lucrative audiences, China is desperate to harness something of the elusive magic. If it can build its own film industry, the argument goes, it can use it to develop its so-called "soft power", in the same way US movies have carried American values and norms around the world for a century or more.

A new report from the Confederation of Danish Industry (DI) shows that Danish brands are virtually unknown outside of Denmark and that the problem will hamper the nation’s ability to attract the brightest young minds from abroad.