Lack of awareness of this Soft Power is tantamount to wasted opportunities. He showed many slides as examples of Soft Power. Mr. Tesfamariam’s educational seminar is powerful tool that will help Eritreans jump-start businesses and industries all over.

Against others in their income group, the most overperforming non-high income countries are Vietnam, India, China and South Africa". India is expected to occupy sixth position among the top 10 wealth markets in 2012, according to 2012 Global Wealth Market Report by Datamonitor.

Turkey steadily since the rise of AKP party in 2002 in power, is investing considerable resources upon expanding its reach both in the Islamic and in the Western world, by the use of Islamic organizations that are spread in dozens of countries and are mainly composed by Turkish-descent citizens. The web of relations and transactions between them and with Turkey are multitude and far-reaching.

The introduction of non-stop flights between the two destinations promises to facilitate business and leisure travel between the two countries. "Introducing direct flights between China and South Africa will promote tourism and trade, not only to South Africa, but also to all Southern African Development Community and other African countries," Mzimela said.

Brussels has welcomed Beijing's strategy to boost its soft power by spreading its colorful cultures across globe after years of economic success, said a top European Union (EU) culture official....European Commission's Commissioner Androulla Vassiliou said culture plays an important part in achieving Beijing's aspiration of gaining more global influence and sharpening its soft power.

“Our strategy is to focus on domestic and regional growth,” she said. But aside from the hard economic power, she added, the creative industries and the soft power of culture are also on the rise. “Indonesia has the potential to grow its creative industries and it also adds to national pride,” she said. “The challenge is how to make it grow.”

...economists and political scientists of the India Shining variety have often pitched the billion plus nation as a potential soft superpower . From the curry takeover of Britain to the global yoga industry to the Booker-winning skills of its literati -- every success story has been lauded to underline India's growing clout as a soft superpower.

Canada will be able to "punch above its weight" at the G20 summit as a result of the country's reputation as a strong performer during the recession, say some observers.