What it does mean is that European nations will have to break their decades-old dependence on the United States for taking care of their defense, providing the strategic thinking for them and keeping Europe’s own backyard — the Balkans — stable.

As long as the U.S. military is the point-man for American involvement in Afghanistan, however, it is the use of hard power — force — that will capture public attention. The predominant effort, if we are to be at all present in that foreign country, should consist even more of soft power missions than it already does.

Putin perceives Russia as being the target of constant and mostly unfriendly pressure – from military challenges such as NATO enlargement to the imposition of social changes through media campaigns and other “soft power” elements...Success is only possible if based on use of power and this must be real 'hard' power.

The institutional efforts that have been made so far to integrate African nations politically and economically have so far failed to materialize any formal strength and lack any enforcement mechanism to uphold their rules... in the future, the regional economy would be organized on both voluntary (soft power) and coercive (Nigeria’s UN military commitments and South Africa’s financial prowess) bases.

In this world, the United States will not use dicta or hegemon power to shape or control the world order. Instead, the United States has a more humble role with a soft-power advantage, and hence the superpower will not be at the center of global issues ...

Swedes are being described as "handsome, hi-tech and healthy" in a global soft-power survey that ranks Sweden among the world's most influential nations....Sweden's new soft-power push is a plan to become Europe's leading gastronomic nation and double the nation's food export by 2020, according to the Monocle survey.

...Should America's hard power and divide-and-rule approach triumph, Africa may descend into one large theatre of war with many actors, chapters and a tragic ending. Should China's soft power and win-win economic approach triumph, this may end up becoming a truly African Century.

Today’s NATO suffers from a public diplomacy overload rather than an image problem. Far from being a panacea to its democratic deficit, the dominant influence of public diplomacy strategies and their advocates on Allied decision-making is arguably part of the problem.