The problem is not with the entertainment industry per se – Hollywood is one of America’s greatest exports to the world, a form of soft power as well as storytelling that can inspire hearts and minds.

From their inception, motion pictures have been offering audience escape, entertainment, uplift or instruction with the intent and skills of filmmakers. Still, during the Cold War, American films reflected the changing mood of the United States towards the USSR.

...with a few high-profile exceptions, its films have not made an impact on the world stage and are struggling to take on the challenges of Hollywood productions at home....It is a matter of concern for China, which is becoming more assertive in its attempts to export its own view of the world, having seen the "soft power" prowess of US films and television shows.

Public diplomacy mourns yet another practitioner who helped tear down the Berlin Wall during the Cold War with the Soviet Union. Mo Rothman, a former top Hollywood film executive, died at the age of 92 in Los Angeles on September 15.

Public diplomacy mourns yet another practitioner who helped tear down the Berlin Wall during the Cold War with the Soviet Union. Mo Rothman, a former top Hollywood film executive, died at the age of 92 in Los Angeles on September 15. Mo was a member of our volunteer Film Acquisitions Committee at the U.S. Information Agency in the 1980's.

The American companies get a peek into the high-walled Chinese playground; China gets an injection of Hollywood storytelling pep, marketing savvy and global distribution that might help its film industry kick on. Despite the endless barrage of coverage declaring the 21st century Beijing-owned, Chinese cinema isn't flourishing.

While U.S. military and economic hegemony may decline, it does not follow that American filmmakers -- or other agents of culture-making -- will lose global influence at the same time. America has... taken its advantages in money and power and linked them to the creation of cultural forms that have broad appeal to people worldwide.

Cowboys and Aliens was the biggest, shiniest fruit yet to fall off the tree planted in July 2009 by Steven Spielberg's DreamWorks and India's Reliance Entertainment. What Reliance are attempting – to perform locally within India as a Bollywood production house, and step up to the international stage, too – is extremely difficult.