hollywood
Beijing knows how important China is for Hollywood and it can afford to make high demands. Western producers are still lining up to get access to the Chinese market. In addition to mercantile barriers, China has also set up cultural barriers to Hollywood. The goal is to make sure the local film industry isn't suffocated by Hollywood. And, fascinated by Hollywood's soft power, the leadership in Beijing is dreaming of setting up their own big industry in the medium term. Hollywood, India's Bollywood, now soon "Chinawood"?
Throughout Beijing, images of Optimus Prime, Bumblebee, and other protagonists in the latest Transformers film stare from bus station billboards, shopfront windows and even a statue near Tiananmen Square. As US film studios look further afield for profits, the Hollywood sign now looms over China.
This week Western newspapers had a field day with North Korea’s response to the release of a trailer for the upcoming movie “The Interview” starring Seth Rogan and James Franco. The BBC, NPR and Washington Post all carried headlines announcing that North Korea had threatened war over the movie. Not to be outdone, the New York Post ran a headline proclaiming North Korea “threatens ‘merciless’ war” over the movie, while the Huffington Post announced “North Korea Threatens… ‘All Out War.’”
Pyongyang on Wednesday condemned an upcoming Hollywood film starring actors James Franco and Seth Rogen — who play characters caught up in a plot to assassinate North Korean leader Kim Jong Un — as an “act of war.” The reclusive communist country has vowed to unleash a “merciless countermeasure” if the U.S. government fails to ban the movie’s release.
Bruce’s List is a compilation of books, journal articles, papers, and blogs on public diplomacy, and features a number of CPD scholars. Read the June 2014 edition.
In this podcast, Master of Public Diplomacy candidate Bryony Inge interviews Dr. Daya Thussu, international communication professor at the University of Westminster in London.
In his recent book, Franco Sells Spain to America: Hollywood, Tourism, and Public Relations as Postwar Spanish Soft Power, Neal M. Rosendorf examines the Franco dictatorship’s use of Hollywood movie productions in Spain, American tourism, and sophisticated public relations program.
As one of the most bankable stars on the planet, Johnny Depp has the luxury of keeping his PR obligations brief. But he was jumping through press hoops this week as he made his first trip to China to sell moviegoers on his new sci-fi film, "Transcendence," which opens here April 18.