"Every country tries to promote its views using 'soft power' and it's not surprising that China would try to do it as its power increases," he said. "Promoting 'soft power,' even with Hollywood's cooperation, is difficult if a country's policies are too far out of step with prevailing global norms.

South Korea is stepping up to make inroads into Myanmar as the Southeast Asian country’s fledgling reforms widen access to its huge natural resources, market potential and geopolitical position. President Lee Myung-bak became the first Korean leader to land in the country since 1983 when a North Korean terrorist bombing killed 17 Seoul officials accompanying then-President.

China's mixed human rights record is not just bad for its citizens. It is a strategic weakness that complicates its foreign relations and diminishes its soft power. The state's harsh treatment of individuals and minorities regularly disrupts its bilateral relationships.

Buoyed by its massive foreign exchange reserve, China has spent billions of dollars to boost its soft power. Direct Chinese television broadcasts and Confucius Institutes around the world are aimed at winning the world’s respect. But a series of political scandals showing a total lack of regard for China’s rule of law have punctured claims about the Chinese system’s superiority.

But the rapid-fire pace of social media helped to quickly undercut the official line on what had happened just hours after the agreement was announced, spurring journalists worldwide to follow up. Experts said it was the first time that the digital world has had such a strong sway. In the past, "it might have taken days or months. It wouldn't have taken minutes," said Nicholas Cull, a USC professor of public diplomacy.

The EU has considerable soft power which can bring about reforms in human rights and level-playing-field trading that have not only improved the lives of its own citizens but will also improve those who aspire to join (eurozone membership is something else).