VisitBritain has announced the appointment of Gavin Landry as its Executive Vice President for the Americas, with a focus on driving new and repeat visitor growth to Britain from Canada, the U.S., and Brazil. Landry joins VisitBritain from New York State where he was Executive Director of Tourism, having led the iconic I LOVE NEW YORK (NY) program, and where he developed and implemented strategies to support growth of the tourism industry. With tourism as a critical part of the UK Government’s agenda ahead of future trade deals, Landry will continue to develop and strengthen strategic partn