While visiting Iceland for an online marketing conference last week, I found myself in the president of Iceland’s living room, scratching my head at how welcoming and eager he was to talk about the country’s use of social media and technology to rebuild the nation.

The phrase “gets bandied about in various ways,” said Mr. Goldkorn. “It should mean that you have the power of attraction, and China’s been very bad at that,” he said, citing its lack of transparency, harsh treatment of dissidents, hard-line stance over claims in the South China Sea and food safety scandals.

Harpa—the Reykjavik Concert Hall and Conference Center—is too new to be in guidebooks. But as Iceland’s latest attraction, it’s a sign that this country, which essentially went bankrupt during the global financial crisis, is crawling back onto its feet. Harpa adds a cultural dimension to Iceland’s appeal...Visitors are coming not only to see performances, but also to shop and to eat.

Ögumundur Jónasson, a member of Althingi for the Left Green and former Minister of Health, wants the Icelandi authorities to send the government of China a clear message that closer cooperation between the two countries does not mean that Iceland will ignore human rights violations in China.