These initiatives are part of the Indian government's 'Look East' policy. ICCR president talked with Shobhan Saxena about India's growing soft power and need for more engagement with countries in our extended neighbourhood...

Pakistan’s use of terror as an instrument of proxy war against India is, of course, well established. And although successive Indian governments have deployed the full force of “coercive diplomacy” ... they haven’t always enjoyed enormous success.

The Indian Embassy has taken to Sina Weibo, the popular Twitter-like microblogging service from China, in an attempt to portray India’s modern image and promote Indian culture and tourism to Chinese youngsters. Since Sina Weibo boasts a hundred million users...it provides a perfect platform for the Indian embassy to remove the earlier misconceptions and present a modern image of India.

The Indian Embassy in Beijing has taken to China’s widely popular version of Twitter in a new public diplomacy campaign aimed at directly reaching out to young, middle-class Chinese, in an attempt to present an often overlooked “modern” image of India here in China.

That was the genesis of the MEA’s move beyond its high walls into the social media platforms and to become more accessible through the tools of the 21st century—Twitter, Facebook, YouTube and their ilk.

The Dalai Lama likes to say he's an Indian because he's eaten dal and rice for decades. This tends to get the Chinese riled — but then anything he says gets them riled. But he did, in his sublime way, encapsulate the strength of food diplomacy.

The steepest decline in American prestige took place during the Bush years, and President Obama doesn't look like he has the wherewithal to reverse the trend. Overleveraging of credit led to a housing bubble in the US and then to a full-blown financial crisis that enveloped the world in 2008.

The first Taiwan Education Center in India was inaugurated on Monday to promote learning the Chinese language, the latest step in the government’s campaign to project Taiwan’s soft power overseas.