In 2006, executives from the public relations firm Ketchum flew to Moscow to secure an account that has since been worth tens of millions of dollars. President Vladimir Putin of Russia had hired Ketchum to provide advice on public relations before the nation hosted the Group of 8 meeting in St. Petersburg. At the time, Mr. Putin "cared a great deal about what other leaders, especially presidents, thought about him," said Michael A. McFaul, a former United States ambassador to Russia who now teaches at Stanford.

A new index, which attempts to rank the countries of the world by their “goodness,” is turning heads.  “What the Index does aim to do is to start a global discussion about how countries can balance their duty to their own citizens with their responsibility to the wider world, because this is essential for the future of humanity and the health of our planet,” said Anholt.

Etihad Airways, a fast-growing Mideast carrier, laid out plans Sunday to offer passengers who find first-class seats a bit too tight a miniature suite featuring a closed-off bedroom, private bathroom and a dedicated butler. It’s just the latest push by airlines worldwide to attract high-spending customers.