Given its lesser standing in terms of international public opinion compared to the West, China should strive for the right to speak in public diplomacy in cyberspace, strengthen the universal participation of the public diplomacy on the Internet, formulate a public diplomacy strategy for cyberspace and proactively build up a national brand.

With a long-term strategy in mind, China should learn to fully utilize the Internet. China's "Internet users-based reporters" can disseminate facts to every corner and Internet community around the world through social networking websites and change the misperceptions about China held by the international community.

LinkedIn Corp. has established its Asia-Pacific headquarters in Singapore and plans to set up a Japan office later this year, as the company seeks to grow its regional footprint. The headquarters will serve as a gateway for regional expansion, and support LindkedIn's existing operations in Australia and India.

Going forward, vendors will not rely on pricing or hardware specifications for a competitive edge, but rather on their ability to engage in demand-creation programmes, mobilise channels, and articulate a message that their products will provide an unmatched user experience notes the research firm.

CPD is now contributing "PDiN Quarterly- Trends in Public Diplomacy" to the Place Branding and Public Diplomacy Journal published by Palgrave MacMillan.

Wael Ghonim, a Google executive who became a public voice in the Egyptian uprising, said that social networking played a vital role in the rebellion and will continue to do so in many other regions throughout the world.

The news transmitted by the U.S. government to Cuba via Radio/Television Martí is keeping pace with the times in its use of social networks and multimedia platforms. Internet, Facebook, Twitter and text messaging are the latest media being used to aid the free flow of news to the island.

French President Nicolas Sarkozy urged Internet leaders gathered in Paris to work with governments and share fairly the benefits of a revolution he compared to the discoveries of Columbus, Galileo and Newton.