In an attempt to promote the fight against the delegitimization of Israel – especially on college campuses – Alon Kimhi, founder of an independent hasbara organization, started a Facebook page close to half a year ago. The mission was organized in coordination with the World Union of Jewish Students and the South African Union of Jewish Students.

Part of Israel's strategy is an attempt to decouple our relations with other countries from our conflict with the Palestinians. Israel is signing agreements for academic exchanges and joint research with many nations, and has been accepted as a new member of CERN, the OECD of the scientific world.

Israel opened the traditional baptism site of Jesus to daily visits Tuesday, a move that required the cooperation of Israel’s military and the removal of nearby mines in the West Bank along the border with Jordan. Israel hopes the opening of the site will help draw Christian tourists, who have been coming to Israel in growing numbers in recent years.

Canadian media mogul Sidney Greenberg has set his sights on using sports as public diplomacy for Israel. Today, he is the financial force behind the Canada-Israel Hockey School in Metulla, which grew from a struggling program at the rink with 30 local participants, to a flourishing after-school program for 300 Druse and Israeli students across the Golan.

The Chief Rabbi has called for the creation of a new think tank with a dream team of intellectuals including writers Amos Oz and David Grossman to develop an Israel advocacy, based on thought, not just public relations.

n the immediate aftermath of the IDF’s takeover of the Turkish ship Mavi Marmara during last year’s pro-Hamas flotilla to Gaza, Israel’s greatest public diplomacy victory came in the form of a private initiative by Latma... a satirical media criticism website...

The website is powered by Like For Israel, an online social media initiative formally launched just two weeks ago..A pilot project, Like For Israel is designed to be a tool for pro-Israel activists around the world, regardless of political views...

Judging from voting trends during the past three decades, Democratic President Barack Obama can rest assured that he will receive a majority of Jewish votes in the 2012 presidential election. Obama will undoubtedly continue to enjoy wide support among American Jewry. But it is a sobering thought, as the US celebrates July 4, that this does not mean his Mideast policies will be good for Israel.