China has been trying to integrate with the world through a modest and self-disciplining approach rather than be disregardful and aggressive. Concepts such as equal communication and putting aside minor differences so as to seek common ground, which are lacking in US soft power theories, are exactly the allure of China's soft power.

The NIC foresees a transformed world, in which “no country — whether the US, China, or any other large country — will be a hegemonic power.” This reflects four “megatrends”: individual empowerment and the growth of a global middle class; diffusion of power from states to informal networks and coalitions; demographic changes, owing to urbanisation, migration, and aging; and increased demand for food, water and energy.

"China's rise" and the "US decline" have been hotly discussed among politicians and scholars. How does China's rise influence the US? Is the US really in decline? How will the Sino-US relationship develop in the future? Global Times reporter Wang Wen interviewed American political scientist Joseph Nye, former dean of the John F. Kennedy School of Government at Harvard University on these topics.

I write in the belief that soft power as a force multiplier for imperial geopolitics is to be viewed with the greatest suspicion, but as an alternative to militarism and violence is to be valued and adopted as a potential political project that could turn out to be the first feasible utopia of the 21st century.

Last week, Prime Minister Raja Pervez Ashraf asked the impossible of our Foreign Office — project a soft image of Pakistan abroad through public diplomacy, cultural exchange, trade and people-to-people contacts.

...while American policymakers discuss our own plans for aid and development, seldom do we acknowledge how our adversaries also make use of soft power....Most impoverished Afghans delay marriages for years because they cannot afford the price tag. The Iranians, however, know that by subsidizing such marriages, they can win hearts and minds for a generation.

Over the past decade, China's economic and military might has grown impressively. This has frightened its neighbors into looking for allies to balance China's increase in hard power. But if a country can also increase its soft power of attraction, its neighbors feel less need to balance its power.

Professor Nye talked about Chinese soft power in detail. In the past decades, China published over a hundred articles on soft power and the term appeared on Chinese official language as well. He also pointed out that China has important resources...for generating soft power.