The State Department’s Art in Embassies program...is one of the premier public-private partnership arts organizations in continuous operation in 180 countries worldwide...It plays an important role in U.S. public diplomacy through a culturally expansive mission that creates temporary exhibits and permanent collections, artist and cultural exchange programming, and publications, they added.

“What works so well about Peace Corps is that it’s not a development organization,” Goyal said. “It’s really more about cultures, languages, and people.”

No matter how small their post, every embassy public affairs officer who ever arranged an exchange, distributed a pamphlet, or in the jargon of contemporary public diplomacy fretted over "moving the needle" of foreign public opinion knows that a U.S. presidential election is an opportunity. Traditionally they have been animated quadrennial civics classes, dramatizing America's democratic process and contrasting starkly with the brutality with which power changes hands or not in too much of the world.