A social media campaign aiming at delivering humanitarian aid to Somalia, a country on the brink of famine, through a Turkish Airlines flight has gone viral with backing from celebrities and people across the world. After being initiated with a tweet by Jerome Jarre, the French social media celebrity, on Wednesday, the Twitter hashtags #TurkishAirlinesHelpSomalia and #LoveArmyForSomalia have taken on a snowballing effect with support from a group of celebrities.