Measurement and evaluation is nothing new to public diplomacy. Nicholas Cull holds that America’s public diplomats have always understood the need to move the needle. However, most historical accounts also agree that the topic has gained considerable traction since 9/11.
Alexander Buhmann on the state of public diplomacy evaluation.
The 2016 edition of the Soft Power 30 Index is now available.
A CPD paper reflects on and refines current practices in digital advocacy campaigns.
Assessment and evaluation of public diplomacy remains an undeveloped study area. Governments, institutions and international organizations continue to struggle in defining the right approach to evaluate the impact of their programs on their audiences.