measurement
January 3, 2017
Measurement and evaluation is nothing new to public diplomacy. Nicholas Cull holds that America’s public diplomats have always understood the need to move the needle. However, most historical accounts also agree that the topic has gained considerable traction since 9/11.
January 3, 2017
Alexander Buhmann on the state of public diplomacy evaluation.
June 18, 2016
The 2016 edition of the Soft Power 30 Index is now available.
April 18, 2016
A CPD paper reflects on and refines current practices in digital advocacy campaigns.
October 29, 2015
Assessment and evaluation of public diplomacy remains an undeveloped study area. Governments, institutions and international organizations continue to struggle in defining the right approach to evaluate the impact of their programs on their audiences.