CultureSummit 2017 Abu Dhabi ended with a commitment to develop a collaborative web-based platform to foster ongoing cross-cultural conversation and the creation of metrics which can more accurately measure cultural impact. [...] have helped build new partnerships which contribute to finding innovative ways of strengthening the role culture and new technologies can play in building societies. 

Measurement and evaluation is nothing new to public diplomacy. Nicholas Cull holds that America’s public diplomats have always understood the need to move the needle. However, most historical accounts also agree that the topic has gained considerable traction since 9/11.