As the well-traveled Olympic flame and outstanding athletes from around the world converged in Sochi for Friday’s opening ceremony of the XXII Winter Olympic Games, dozens of U.S. diplomats and other officials were working behind the scenes in the scenic Russian city.

As the well-traveled Olympic flame and outstanding athletes from around the world converged in Sochi for Friday’s opening ceremony of the XXII Winter Olympic Games, dozens of U.S. diplomats and other officials were working behind the scenes in the scenic Russian city.

What’s a U.S. ambassador to do when he wants to get his message out in a country that enjoys making America look bad, has little patience for Western values and tightly controls the media? Call him @McFaul, the tweeting ambassador. For Ambassador Michael McFaul, the unfiltered communication offered by social media means he can tweet U.S. policy, blog it and post it on Facebook, an alternative to the mostly hostile traditional media here.