The public scolding took place right after the long Labor Day weekend, perhaps not to spoil anyone's vacation. Setting atop the office desks of those who manage the U.S. government's Middle East Broadcasting Networks (MBN) when they returned to work was a terse report on their failings. It was not that their charges, America’s Arabic-language Radio Sawa and TV Alhurra, were putting out inferior broadcasts. Rather, the folks in charge of those broadcasts were not running things like good bureaucrats. What exactly does that mean?

USC Ph.D candidate Jade Miller argues that Hezbollah is public diplomacy’s biggest winner in the ongoing Middle East dispute. She also notes the actions associated with each party involved in the conflict.

The media has chosen sides in the Israel-Hezbollah War, and much is ugly.

Some errant media players have emerged. One is a behemoth news service, whose products -- including newspaper and TV news reports -- have an audience of many millions worldwide. Another is a world-renowned news brand, whose reports are said to be biased. Then there is someone from a major daily newspaper promoting a book, and saying really stupid things. But there are those who boldly set the record straight in their reports.

It was just over a year ago that Karen Hughes, then nominee for Under Secretary for Public Diplomacy and Public Affairs, testified before the Senate Foreign Relations Committee before her swift appointment as the nation's chief public diplomat. Striking all the right chords along the way, Hughes affirmed that "the mission of public diplomacy is to engage, inform, and help others (read 'foreign populations') understand our policies, actions and values.

The Fox News Channel, buoyed by its new huge audience ratings and profits, is expanding its influence as a credible source for news and articulator of U.S. public diplomacy, through huge viewership on its coverage of the Israel-Hezbollah war.