After being publicly sacked by al Qaeda leader Aymann al-Zawahiri and accidentally beheading a fighter from one of their main allies in Syria, it’s fair to say the Islamic State of Iraq and al-Sham (ISIS)’s PR campaign has suffered in recent weeks. So, like any half decent group of militant extremists, they obviously want to address this slip. Unfortunately, a traditional media outreach is very difficult for them, given ISIS’s policy of kidnapping journalists. So they've turned, like many before them, to social media.