Sports diplomacy uses the universal passion for sports as a way to transcend linguistic and socio-cultural differences and bring people together, and has emerged as an integral part of efforts to build ever-strengthening relations between the United States and other nations. Accompanied by former NBA star Cedric Ceballos and Frank Traore from the NBA Africa office, we arrived first in Brazzaville, the capital of the Republic of Congo.

An hour before Game 4 of the NBA Finals, LeBron James was talking about the World Cup. A couple of Brazilian journalists nodded excitedly as he spoke, perhaps in part because soccer’s signature event is being hosted in their futbol-mad country. Chinese journalists were there as well, logging every word that James was saying because of his enormous following in their homeland.

Sports diplomacy is often presented as a slam dunk approach for building relations across political divides. Last week veteran NBA star Dennis Rodman took a shot at “basketball diplomacy” in North Korea and showed how professed good intentions can go afoul.

Dennis Rodman's controversial and bizarre foray into diplomacy made headlines this week. Harvard Professor Nicholas Burns criticized the former NBA player for going to North Korea to essentially embrace a brutal dictator. Rodman certainly isn't the first athlete to take a political stance, or even the first NBA player to do so.

Dennis Rodman’s latest attempt at “Basketball Diplomacy” has officials in the U.S. government and the National Basketball Association (NBA) calling for the cancellation of an exhibition match scheduled to coincide with North Korean leader Kim Jong-un’s 31st birthday.

Dennis Rodman has named a team of former NBA players to play an exhibition basketball game in Pyongyang, North Korea. Rodman will lead the team that includes former NBA All-Stars Kenny Anderson, Cliff Robinson, and Vin Baker. Craig Hodges, Doug Christie and Charles D. Smith are on the team, as well. They will play against a top North Korean senior national team on Wednesday, marking Kim Jong Un's birthday.

Puffing on a cigar and clad in a pastel pink shirt, Dennis Rodman watched as about two dozen North Korean basketball players practiced their moves on an indoor Pyongyang court. He also took to the court himself to take a few demonstration shots and challenge young athletes to dribble the ball around him.

Twenty-five years ago, Ted Turner and Bob Wussler answered an emergency call from the Soviet Union. On the other end were Kim Bohuny and Mike Fratello, pleading from inside a lightless cement bunker, deep behind Soviet lines. They had a simple request. Food. And water.