Together with the other Filipino achievers whose works and talents have been recognized in New Zealand, Ivy continues to do our country and people proud! Indeed, Ivy is among our valued links in enhancing Philippines-New Zealand cultural relations and people-to-people ties. This is cultural diplomacy at its best!

Diplomats are increasingly using social media to promote their countries’ foreign policy. Leading from the front is the US Embassy in Wellington and its social savvy Ambassador. Ambassador David Huebner is all for embracing innovation in diplomacy or, in foreign policy speak, 21st Century statecraft.

Mandarin language assistants, entering New Zealand under the free trade agreement with China, have arrived to help the Beijing-backed Confucius Institute spread the word in Mandarin. The University of Auckland-based institute has set a target of having 50,000 Kiwis learning the language annually.

So imagine the surprise when a survey of the world’s leading soft powers comes up with, you guessed it, America in top slot. The survey was not done by some adjunct of the American policy establishment, either. It was published by Monocle, a book-sized, chunky magazine published in London and styling itself as a “briefing on global affairs, business, culture and design.”

ASEAN elites speak very highly of New Zealand's soft power, New Zealand's role is bigger and better when it's with Australia.

Estimating the longer-term benefits to the country is a much woolier calculation. The report projects that a legacy of sports-related tourism and the opportunity to do more hosting in the future could be worth NZ$1.44 billion. Indeed, New Zealand is set to co-host the 2015 Cricket World Cup with Australia, although it might well have secured that prize even if the rugby tournament were being played elsewhere.

Soft power diplomacy through the Rugby World Cup ... is not just symbolic. Money and people from New Zealand's Ministry of Foreign Affairs and Trade have been diverted to support the RWC and you won't have to go far to hear the term 'rugby diplomacy' used as a new form of New Zealand's soft power.

The Embassy's advice was that if the US wanted to encourage a New Zealand deployment then they would have to find public diplomacy opportunities to explain choices in Afghanistan to New Zealand media.