Just as many fans have been grudgingly coming to terms with football’s new reality, Qatar Sports Investments shelled out the £198m to transfer Neymar from Barcelona. This hardly came as a surprise. Neymar is a phenomenal talent. But it is important to understand what lies behind this: governments from across Asia have been targeting football for some time as a means of building their global soft power and boosting their images.

"The announcement of Neymar's transfer to PSG was piloted among the high ranks in Qatar as a sort of communications strategy that would overshadow the debate around all other considerations, namely terrorism," said Mathieu Guidere, an expert in the geopolitics of the Arab world.

FC Barcelona defender Dani Alves sparked a global anti-racism protest by eating a banana that was thrown at him during Sunday's match at Villareal. Alves picked it up, peeled it, and then ate it before taking a corner kick. Barcelona forward Neymar later kicked off the global trend, tweeting an Instagram image of the incident using #SomosTodosMacacos ("We are all monkeys"). The hashtag has since been shared more than 64,000 times.

When Barcelona meet Brazilian side Santos in a friendly on Friday at the Camp Nou, there will be a quick dash to the airport afterwards. They’ve got places to be. People to see. Peace to spread. On Saturday afternoon Barca will be in the Middle East as part of their Peace Tour initiative, as Lionel Mesi, Neymar and a whole host of stars will visit Palestine and Israel over the weekend.