nollywood

Bollywood may sound just like a step-sister of Hollywood; however, the language, syntax, grammar and scale of both the industries are poles apart. What was it then that allowed Bollywood to establish its stronghold not only in Hollywood but in other continents like Africa and Europe, and countries like Africa, China and Japan. National Award winning author Roopa Swaminathan's book Bollywood Boom: India's Rising Soft Power explores that and much more.

During the meeting, the two ministers stressed on all-out expansion of ties in areas like politics, economy, and culture. “We are ready to cooperate in areas like cinema, music, culture, and art,” reassured the Iranian minister. “The areas of extensive cooperation are ready however it may be labeled badly or sabotaged.” Mr. Salehi Amiri boasted the success of Iranian cinema in the world and called for close cooperation for producing joint cinematic works.

In the call, the two presidents reportedly emphasized the importance of collaboration and partnership on security, governance and regional leadership. [...] Despite significant strides to address Boko Haram as a fighting force, violent extremism remains a major challenge in addition to other growing tensions between and among communities along social, ethnic, religious and economic lines.

The Federal Government has expressed its readiness to partner with Japan and France to develop the movie industry through animated movies in line with its diversifying the economy. Alhaji Lai Mohammed, Minister of Information and Culture, said this on the sideline of the second edition of the Animated Film Festival organised by the Japanese and French Embassies in Abuja on Wednesday.

Indeed, Nollywood has become a global phenomenon in the contemporary times. According to Tochukwu J. Okeke, the industry has grown so big today that it is considered a cultural export for Nigeria as it selects most of its themes from the culture of the people, not minding the multiplicity of Nigerian cultures since film can be used “as a catalyst towards the integration of the various ethnic cultures in Nigeria to the extent that it now commands a wide viewership across the African continent and beyond.

Film is a cultural diplomacy tool, a trade enabler, a global connector an employment creator. It is also a powerful tool for communication. These were some of the points raised by a delegation to the communications ministries by stakeholders of the film industry, led by the Black Star International film festival (BSIFF)

Film is a cultural diplomacy tool, a trade enabler, a global connector an employment creator. It is also a powerful tool for communication. [...] These were some of the points raised by a delegation to the Communications Ministry by stakeholders of the film industry, led by the Black Star International film festival (BSIFF).

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