In spite of some yet not explained journalistic discrepancies, Sanchez’s public image can be easily compared to the profitable company - such as Bacardi Rum which is easily recognizable for its black bat appearing in the company logo, so too is Sanchez who is considered to be a known brand of the Castro’s opposition.This generally accepted label allows her to shape the public opinion to a large extent. On a more specific level, she has succeeded in expanding the like–minded audience for quite some time now.