Considering cultural exchange one of the most sustainable channels of diplomacy, President Park Geun-hye has been sparing no efforts in touting Korean culture, especially during her overseas trips. This year, marking the 130th anniversary of diplomatic relations with France, the South Korean government is determined to create synergy with hallyu, or the Korean Wave, to foster friendly relations with the European country. 

South Korean President Park Geun-hye said that through cultural exchanges Ethiopia and Korea could deepen their age-long friendships, and cooperation. The two nations have exhibited their cultures yesterday at Nelson Mandela Hall, Addis Ababa University.

President Park Geun-hye will become the first South Korean president to visit Iran as she departs for Tehran on Sunday morning. [...] As is customary now, President Park will also encourage Korean nationals living in Iran and attend a cultural exchange event showcasing Korea and Iran's traditional assets...

After attending the 2016 Nuclear Security Summit on April 1 in Washington D.C., South Korean President Park Geun-hye and Mexican President Enrique Peña Nieto headed down to Mexico City to hold their second bilateral summit, albeit the first one hosted by one of the two countries. [...] the aggressive pursuit of economic diplomacy was at the core of South Korea’s agenda for the April 2-5 Korea-Mexico summit.

South Korea and Mexico have been working to expand their strategic partnerships across more diverse fields, and consequently, cultural ties have become stronger with the growing popularity of the Korean cultural wave.

South Korea and China have agreed to carry out 69 cultural projects this year to build stronger ties between their people, Seoul's Foreign Ministry said Friday. [...] The projects include various academic seminars, youth exchange programs, speech contests and concerts, as well as a joint study of pandas.

Japan and South Korea have very close alliances with the United States. They also have had diplomatic relations with each other for 50 years, not to mention considerable trade back and forth during that time. At a popular level, many Japanese are wild about Korean bulgogi and soap operas while many Koreans love Japanese sushi and anime. That doesn’t mean, however, that the two countries are particularly close. 

President Park Geun-hye participated in diverse events aimed at promoting Korean culture and expanding cultural ties with France and the Czech Republic during her visit to the European countries last week. [...] At a Cabinet meeting in August, the President said: "We need to discover those neglected cultural values and reinterpret them in a modern way so we can recreate our culture."