The Ronald Reagan Presidential Library is a lovely memorial on a hill, overlooking many miles of California countryside. It also hosts thoughtful discussions about Reagan’s legacy, including a recent one that marked the thirtieth anniversary of his speech to the British Parliament – the “Westminster speech” – in which he proposed an assertive future for builders of democracy.

As public diplomacy expanded in scope and focus, an ambassador's outreach role also expanded. Besides keeping in touch with various organs of the host government, he found it important to have friendly relations with the local media. He also understood that it was critical to be accepted by the political, intellectual and cultural community of the host country.

As former President George W. Bush once noted, learning a foreign language is not just an education priority; it also relates to our economic security, our national security, and the effectiveness of our public diplomacy. President Bush also observed that when you take the time to learn someone's language, you are sending messages that you also care about that person -- her country, her heritage, her future.

When I hear from people about the relative advantages of cultural diplomacy, they often point to the apparent “neutrality” or “apolitical” basis of, say, cultural exchange. Coming from an anthropological background, this often advanced claim has always puzzled me.

Although the cadre at the top of the party is generally pious, it has not imposed sharia rule in Turkey, as some secularist Turks have feared, and has not geared its foreign policy toward spreading Islamism. Instead, it has focused on soft power and economic interests.

The song contest could also contribute to the public diplomacy of Azerbaijan and Armenia and promote the convergence of the parties in resolving the Nagorno-Karabakh conflict which has been recently mentioned. However, pseudo patriots are in power in Armenia leaving all efforts to promote a dialogue remaining futile.

Rudd’s resignation, a deliberate retaliation strike against the current Prime Minister Julia Gillard and the ruling Australian Labor Party for the unceremonious leadership coup they pulled off against him some 24 months ago, while fascinating to the political observer, is potentially devastating for Australia’s international image projection.

Mr Rudd has had strained relations with Jakarta, particularly over the passage of asylum seekers heading by boat to Australia. As the website news.com.au noted: "Kevin Rudd can't do it – no matter how hard he tries – but Australian diplomat Adelle Neary, from Adelaide, has won over the hearts and minds of Indonesia."