Japan, once the pride of Asia, might be economically weakening due to its long economic stagnation and the rapid rise of China in recent years. But, perhaps unnoticed, Japan has been emerging as a cultural powerhouse in Asia through its soft power projection.

The progressive utilization of this kind of soft power...will be a fast track pass to engage with masses of young people all over the world based upon what they are truly interested in.Governmental cultural diplomacy can sometimes come off as forced or out-of-touch, but K-pop is an authentic reflection and spectacle of youth culture that is impressively close to the pulse of the "global cool."