The Soft Power 30 is a new, authoritative index that aims to help governments and countries understand better the resources they have at their disposal. It ranks leading countries using a combination of objective metrics and new international polling data to measure soft power, covering categories such as Government, Culture, Education, Global Engagement and Enterprise.
Simon Anholt has recently established a new method to evaluate a country's reputation and image. The Good Country Index measures "what each country on earth contributes to the common good of humanity, and what it takes away." Various factors are considered in the evaluation including: science and technology, culture, international peace and security, world order, planet and climate, prosperity and equality, and health and wellbeing.