Russian-sponsored rants about America get airtime in America, while U.S.-underwritten attempts to fairly and honestly inform Russians are massively curtailed. That’s not an uneven playing field; that’s our adversary owning the field and using America’s own liberality to attack U.S. policies and discredit Western values. The new administration needs to push back.

An amendment quietly inserted into the annual National Defense Authorization Act by Republican House leaders would abolish the broadcasting board and place VOA, RFE/RL and other international news and information operations under the direct control of a chief executive appointed by the president. The new executive would hire and fire senior media personnel and manage their budgets.

America’s historical quest for freedom and democracy has been all but stamped out under the Obama administration in its quest to weaken American power, hard or soft. During Soviet times, Radio Free Europe and other Western media outlets did a good job of telling the world [...] We need to restore this vision and capability with similar, modern media efforts around the globe to tell the American story.

Russian President Vladimir Putin described “soft power” in 2012 as “a matrix of tools and methods to reach foreign policy goals without the use of arms but by exerting information and other levers of influence.” His government has used state-owned media outlets like RT, formerly known as Russia Today, and other pro-Kremlin organizations to bend public opinion in other countries toward Russia.

The broadcast of video footage prepared by extremist groups is on the increase. Every gruesome act is accompanied by a video tape or posting online describing those who carried it out and explaining why. What most social scientists and media analysts are asking is, to whom is the message directed?

Western governments and institutions are scrambling to devise a commensurate response to Russia's state-run media offensive, analysts told The Moscow Times on Wednesday amid a wave of reports of Western governments seeking to beef up their own media capabilities.