Kosachev did not reveal any detailed plans about the reorganization of the agency, but the gist of change was immediately clear: Russia plans to begin actively using soft power, and Rossotrudnichestvo will be charged with conducting these new politics....Dmitry Medvedev explained to the assembled delegates why this move is important.

In my opinion, Russia is relatively on a par with its major geopolitical rivals, as far as "hard power" is concerned: we have the military, resources and economic power. As for "soft power", unfortunately, I believe this parity has been significantly impaired. Sadly, Russia’s reputation and image in the world is much worse than the real situation in the country.

Russia's humanities presence in the world does not reflect its capabilities, Moscow should use the experience of such major players as French-speaking countries, the Goethe-Institute and the Confucius Institute, Russia’s Prime Minister Dmitry Medvedev said on Monday.

Russia’s tactics, Grigas writes, take the form of oil sanctions, ‘gas isolation’ and dissuasion of Western firms from investing in Baltic energy projects. Business elites are co-opted through bribes, financial incentives and the ‘appeal’ of Russian business culture, which is network- rather than market-driven. More legitimately, Russian culture is also promoted vigorously.

Georgian President Mikhail Saakashvili is going to restore relations with Russia through public diplomacy. He said this at a meeting with the Gordi villagers in Khoni district. According to him, many Russian tourists began to come to Georgia, who was surprised to observe that process of construction, which is conducted in the country.

Furthermore, political movements such as the youth group Nashi have harassed Estonia’s diplomats and vandalized its websites, while “soft-power” organizations like Russkiy Mir (Russian World) actively work to promote cultural and linguistic ties to the homeland.

First, the other members of the band released a new single online, "Putin Lights Up the Fires." The Guardian newspaper in England compiled clips and stills for an accompanying video, and the song could be a post-sentencing rallying cry for the millions of music fans and free-speech advocates following the case.

At various times I have heard public diplomacy programs referred to as “public relations” or simply as “propaganda”. It is a common misunderstanding. Public diplomacy is supposed to be about informing others about your society and how things work in a truthful and unvarnished fashion. It is not supposed to be about presenting a pretty picture or covering-up warts.