smart & soft power

Zhou Enlai was foreign minister of the People’s Republic of China from 1949 until 1958 and its first premier. He defined diplomacy as a continuation of warfare by other means. In the contemporary world, that definition includes an understanding of the concepts of hard and soft power. Joseph Nye developed the idea of soft power as the ability to attract and persuade rather than applying economic, military and political hard power.

Australia is a beautiful multicultural democracy that respects cultural diversity and promotes equality among all ethic and cultural groups. However, even my freedom in Australia is increasingly under threat from China's "soft power". It is wonderful that the Chinese communities in Australia are allowed to establish all sorts of associations, run Chinese-language media and keep their cultural practices and traditions. With the ambitious goal of establishing "discursive power" in the world, the CCP's Central Propaganda Department has carried out the Grand External Propaganda Program.

Morocco is illustrative of a rising power that has cannily deployed its soft power toolbox, including investments, human development projects, media, culture and religion to boost stability in the Sahel and Africa. In an article on the World Politics Review on the contribution of four main players in the security arena in the region, Morocco was distinguished by the author, Anouar Boukhars, for succeeding to tap into the potential of soft power in its ties with African states.

China has scored a major victory in soft diplomacy by quietly launching its own Nalanda University, while the original Nalanda campus in Bihar, planned almost a decade ago, is still stuck with 455-acre dead space. China’s education ministry had managed to keep the plan a secret till a few weeks ago when it formally announced the enrolment for the Nanhai Buddhist College in Hainan province in May. 

A strategic approach which protects the Gambia interests must be the ultimate goal of the government. Although reciprocity and sovereign equality is the basis on which states interrelate to each other, hegemonic powers tend to use their superior economic capabilities as bargaining leverages to attain better deals at the expense of developing economies. This starkly reminds us that international politics is a deadly complex business which requires a clear-cut thinking strategy to mitigate the brute forces of material power.

During the opening ceremony Belarusian Culture Minister Boris Svetlov noted that the center will work to represent and popularize the cultural legacy as well as modern culture and art of Belarus in addition to providing information about the country's public, political, and economic life.

May 28, 2017

The ANC has adopted as its official position an intelligence report that claims Western imperialist powers are working through opposition parties, nongovernmental organisations (NGOs) and campaigns such as #ZumaMustFall to bring about “regime change” in countries including South Africa. The report lists “#tag campaigns on social media, such as #ZumaMustFall and #FeesMustFall”, as being among the “soft power” tactics used to advance the cause of regime change in the region.

After the success of Prime Minister Modi's take-yoga-global campaign, it's now the humble Khadi that he wants to take across borders as India peddles its soft power on the international stage. "The government is aiming at making the 'Khadi' a global product identity of India, as it did for Yoga. But before, taking the major step, it plans to put its house in order. A global identity of Khadi would also allow many rural artisans to earn better," a person with direct knowledge of the mater told ET. 

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