soccer

As a major emerging economy and the host of the 2014 World Cup and the 2016 Summer Olympics, Brazil is keen to present the country as more than about soccer, samba, and carnivals. Pavilion Director Pedro Wendler discusses the country’s positioning and communication at Shanghai Expo.

Beyond Soccer …

July 28, 2010

This year, team USA's strong performance in the World Cup inspired Americans to follow the sport in record numbers. Now that the sport has our notice, there is a good reason for us to keep paying attention. Believe it or not, that little black and white ball might just be the key to winning the peace in Iraq.

Hassan Al Thawadi is chief executive for the Qatar 2022 bid...Qatar is one of the most prosperous countries in the world, with gas and oil reserves and has futuristic plans for the 2022 finals.

As host of the most-watched sporting event on earth, South Africa set out to reinvent itself in the eyes of the world, casting off its reputation as a place defined by violent crime, poverty and AIDS.

Football fanatics have been arriving in South Africa from around the globe for the past several weeks. But, the African continent has its own share of pitch specialists...

Kashmiri Muslim separatists have been fighting for two decades for independence from India or a merger with Muslim-majority Pakistan.

As the importance of nation branding and reputation management grew in importance, a need was felt by the different constituents of the South African government — South African tourism, the departments of trade and industry, and foreign affairs — to carve a more coherent positioning than ‘Rainbow Nation’.

For the next month, South Africans everywhere will be asked how they feel about the World Cup coming to their country. Many no doubt will talk about their pride, how they feel that a megaevent will give South Africa a chance to put its best foot forward before the world.

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