soft lobbying

The Karnataka government has decided to intercede in the state's airlines business by asking more countries to operate direct flights to Bengaluru. [...] According to the minister, the state has already approached few nations like Australia, Israel and Japan which have consulates in the city for the purpose of pushing their national carriers and private airlines to operate direct routes.

A yearlong digital training course for Irish high school teachers started in 2014. A fund to help European news outlets adapt to the web popped up in 2015. And in March, a virtual reality exhibition began at a Belgian museum to showcase a Renaissance painter. All these projects are aimed at supporting European culture and education, helping the region embrace the fast-changing online world. And all are financed by Google